NFTs, or non-fungible tokens, have exploded in popularity as a new type of asset garnering investment interest from individuals and organizations all over the world. Opinions have changed significantly towards NFTs as they continue to expand thanks, in part, to events like the sale of Pak's 'The Merge’ an incredible $91.8M in December of 2021.
NFTs have captured the attention of celebrities and investors of all types. Like cryptocurrency, NFTs are an accessible investment opportunity for anyone and everyone.
If you're looking at becoming an NFT creator, this guide will give you further insight into what that entails. Anyone can become a creator of NFTs, so let's explore the journey of creating non-fungible tokens!
Non-fungible tokens, commonly referred to as NFTs, are a unique digital asset managed on the blockchain. It cannot be exchanged for something of equal value nor can it be broken down into small parts of a whole. This is in direct opposition to fungible tokens like bitcoin, which refers to commodities or items that can be exchanged with other commodities or assets of the same type.
For example, You can exchange 1 Bitcoin for another Bitcoin, and it will still hold the same value. For NFTs, however, only one version of the original exists. This means if you were to have a unique piece of digital art and you traded it for another piece of art, you wouldn't end up with something of the same value because they’re different entities.
Blockchain technology is something that's used within cryptocurrencies and NFTs. It’s a decentralized system that makes an immutable record of transactions and maintains it across a peer-to-peer network. The technology behind blockchain has grown over the years, giving way for more opportunities for how to mint NFTs, including additional options like smart contracts for NFT creators.
Most NFTs are digital, but you can have NFTs that make part of physical assets more valuable. Despite NFTs referring to a relatively new style of digital asset, the concept behind them has existed forever. Anything unique can be considered an NFT. For example, consider a Picasso painting. You can make photocopies of the paintings or try to replicate the artwork, but there will only ever be one original.
For digital NFTs, domain names are a classic example of how we've had non-fungible digital assets for years. Another example is in-game purchases that allow you to buy particular products. It's worth noting that some NFTs are harder to sell depending on whether there's a marketplace available for them. Knowing what makes an NFT valuable is crucial to the success of an NFT creator and investor alike.
There are a number of types of NFTs that you could explore when learning how to become an NFT creator. It's important to be aware of what options you have to create NFTs that play to your strengths. Some examples of types of NFTs include:
Music is very popular on the NFT marketplace. Before now, music has been available as fungible tokens in the form of cassettes, CDs, and records. Nowadays, many music artists are utilizing the growth of NFTs by creating and selling work as a non-fungible token, instead.
Some musicians have made millions this way. For example, the musical artist Grimes made nearly $6 million in just twenty minutes on the NFT marketplace NiftyGateway!
Art is another one of the most popular types of NFTs out there. Due to its popularity, it’s also one of the best for selling as an NFT creator.
Video art falls under the umbrella of artwork, with some short videos and GIFs selling for millions. Beeple's 'Everydays: The First 5000 Days' is a purely NFT digital artwork auctioned off for $69 million in 2021.
Game creators have benefited from the hype of NFTs by selling digital products as in-game purchases. From skins to characters and other products, they're famous on the NFT marketplace. As a result, many video game companies are now taking advantage of “limited edition” marketing that influences gamers to make purchases to own unique and rare items.
Sporting moments have become an NFT phenomenon, as well. These short clips are often iconic moments in time and history, appealing to fans of the sport. Despite these clips being short, they capture a physical moment that will remain frozen in time forever. Sports clips and highlights can sell for hundreds and thousands of dollars on the NFT marketplace.
Memes have become insanely popular alongside the continued growth of social media. From the iconic dancing baby in 1996 to the infamous distracted boyfriend in 2017, memes can be just about anything. The thing is, there’s no formula on how an image or video ends up being a meme.
Viral memes, however, have become valuable commodities as NFTs. For example, the well-known 'Disaster Girl' meme sold for $500,000!
Collectibles like trading cards have been exchanged and sold long before the internet existed. Collectors or investors of NFTs can easily trade virtual versions of real trading cards on the NFT marketplace, Just like the collectors who keep them in real life, the same can be done digitally! With strong investment potential, some NFT trading cards can sell for millions of dollars for just one virtual trading card.
As previously mentioned, domain names have long been a form of NFTs. They can be registered and then sold on the marketplace by anyone. Typically you'd pay a third-party company to manage the name but buying one on the NFT marketplace cuts out the middleman and gives you full ownership.
Similar to in-game purchases, virtual fashion has also become a popular NFT asset. Fashion is already a huge industry, so it's not a far stretch for virtual fashion to do just as well as the physical versions available.
For example, Dolce & Gabbana is a luxury Italian fashion house profiting through NFTs having sold over $6 million in virtual fashion in 2021.
Last on our list of types of NFTs are the wide variety of miscellaneous digital assets that are sold each and every day. NFT marketplaces are filled with an array of different items from the popular to the exotic. There are lots of different miscellaneous online items out there that continue to make money for those creators who sell them. The perfect example of such an NFT is Jack Dorsey’s first-ever tweet, which sold for $2.9 million.
NFTs allow digital artists to make profits from their artwork. Smart contracts built into NFTs may also allow them to earn a percentage from secondary sales that are made as royalties.
Japanese anime and manga digital art have been particularly popular online, with blockchain technology leading to Japanese manga and anime culture having a commercial value as NFTs. The NFT market is helping turn these illustrations into artwork and raising money for artists trying to make a name for themselves as NFT creators in the industry. NFTs allow for the opportunity to monetize anime and manga art through these tokens.
When learning how to become an NFT creator, it's important to be aware of how NFTs are purchased. Most NFTs are Ethereum-based tokens, which means many investors need to purchase crypto first (Ether) and have it available in a digital wallet. There are some emerging NFT marketplaces, however, that are now allowing users to buy NFTs with a credit card.
Popular platforms like UCOLLEX allows users to purchase NFTs with credit cards rather than crypto, making it an accessible opportunity to everyone and bringing in loads of new investors to the NFT game.
Learning how to become an NFT creator lets you channel your inner artist. You can have a lot of fun creating NFTs, whether it's NFT art, music, designing your collectible items, or anything else.
Some of the reasons to become an NFT creator include:
When it comes to selling any kind of product, there are often third parties involved that may take substantial fees or dictate what is considered a sellable item. When you become an NFT creator, you can make money without being told what to create or how much you can sell it for. Keep in mind that there's no guarantee your NFT will sell, but with proper research and keen investment sense you have the potential for a fantastic payday!
Minting NFTs also lets you create a deeper relationship with your audience beyond the surface level. Influencers and others with a strong public presence on traditional forms of social media may have difficulties connecting with their follows on a personal level, but NFTs are your creations to share with your fans. This unique relationship offers great opportunities for NFT creators to connect with their followers, especially in fan-driven niches.
As an NFT creator, you can generate profit while having fun. As they say, if you enjoy what you do, you’ll never work a day in your life, right? For some NFT creators, the digital assets they mint become a hobby. For others, it becomes a source of financial income with the potential to be sustaining. Getting paid to do something you love is living the dream!.
Thinking about how to become an NFT creator? You may become more inclined to jump into this exciting new industry when you realize the income diversification that comes from this type of investment opportunity.
As an NFT creator, there are many investors out there who are willing to spend the money to have something unique, regardless of where it comes from. This means you don’t already have to be a famous artist to become successful. For you, it can be another stream of income for your digital wallet, adding to your income diversification and increasing your standard of living.
For those in the public eye, reach is important to achieve. The global reach of the NFT market is a contributing factor to why many individuals and organizations are diving in. For influencers, brands, and even individual artists, a global reach can be worth its weight in gold.
One of the most important questions you should be asking as you learn how to become an NFT creator is how you make money in this industry. Creating NFTs can take a lot of time to create and market, so it's important that you do your research and prepare for how to be successful.
Firstly, it's important to find your niche. What is it that you excel in creating? Perhaps you enjoy creating digital art, music, or collectible items like trading cards or toys. The profound growth of niches like digital art, anime, manga, and collectible toys should be a major consideration when you’re starting out. Find your place so that the area of NFTs you're getting into is one you're skilled in and has high demand.
An initial NFT sale is where you're most likely to make most of your money. This refers to the first sale you make when putting a new NFT on the market. If you’re lucky, you could potentially sell your NFT for hundreds and thousands of dollars. While this isn’t the norm for every NFT sale, it has happened! Sometimes your sale price becomes the luck of the draw, but you can drive the NFT floor price for your creations up more consistently if you expand your influence on the NFT market.
When you become an NFT creator, setting up smart contracts allow you to get royalties on any secondary sales made, as well. If your NFT becomes immensely popular and sells frequently, these secondary sales could make you more money than the first one!
Being unique is what makes an NFT rare and more valuable. One of one NFTs, also labeled as 1 of 1 NFTs, means making a single non-fungible token available as a unique asset that's based solely on the mint number and can drive up the value of an asset. This represents its edition, similar to how you would do with the first production of books or records manufactured. Those 1 of 1 pieces are made more valuable and could be sold for more money.
It's worth staying in the loop when it comes to other NFT creators and other projects that might be in the pipeline. Just because you’re creating your own collections doesn’t mean you can’t make it a collaborative experience. Being featured as a guest artist on another project, for example, can be great to promote your own work and help out other NFT creators, too.
When learning how to become an NFT creator, it's not just minting an NFT that matters, but how you market it to the online world. Anyone can become an NFT creator, but not everyone is going to successfully sell the NFTs they create.
Here are a few ways that you can successfully market your NFT collection:
Social media is a hive of activity and with billions of users worldwide, it's the perfect place to market your NFTs. Having an online presence is of critical importance from the beginning. Everyone has the ability to build up a social media following and it will help you on your journey to success as an NFT creator.
Utilize platforms like Twitter, Instagram, and other visual-based social media apps to help market your NFTs in the best light (and give you the biggest global reach). With social media incorporating all manner of visual tools such as IGTV and YouTube Live, there are plenty of options to explore and experiment with.
Discord has become a popular platform for NFT creators to market their NFTs, especially when a subscriber has managed to create a substantial following on the site.
There are also plenty of public servers that you can join and that relate to the NFTs industry. Some are even dedicated to promoting new collections, so it may be valuable to create a growth strategy on Discord even as a new creator.
As a new NFT creator with very little public presence, you'll want to take advantage of every promotional opportunity.
Collaborating with others can be a great way to get your creations seen, especially if you're able to collaborate with well-known individuals or those that have created popular NFTs before. When you sell NFTs, it's ideal to have a lot of platforms available to market your creations on, including those that others have ownership over. Collaborating with other creators on NFT marketplaces, can double your chances of selling your work.
There are specific spaces to consider joining to promote your NFT art, music, and more. You can join Web3 spaces, popular with new waves of digital investors looking towards the future of crypto and NFTs. Web3 presents an entirely new wave of decentralized, uncensorable, and transparent applications. Decentralized and permissionless peer-to-peer networks is an evolution of the internet that moves away from companies being able to monetize your personal details in exchange for services.
Other options, like popular NFT Twitter spaces are also viable for marketing your NFTs as a creator. These spaces are popping up all over social media channels, offering opportunities to build notoriety and participate in the NFT community.
Giveaways are a great way to promote your NFTs. Instead of spending money marketing online through social media channels, you could give away something of high value or popularity amongst the NFT community to increase your notoriety and status in the NFT market.
There are lots of great opportunities to promote your talent, such as live streaming. For example, UCOLLEX does 'Digital Art Battles' where artists go head-to-head in designing and creating works of art. These are then voted on and judged by users online, adding to your visibility on the platform. In addition to gaining a better foothold on the marketplace, NFT sales could also be a result of activities like this.
UCOLLEX is a marketplace and platform that brings creators and buyers together under one roof. With a variety of physical and digital assets available, we have new NFTs and creators popping up every day on the site. It’s also an incredibly unique platform as it allows buyers to purchase NFTs using a credit card instead of requiring crypto. This evolution on the NFT marketplace has drawn attention and features artists such as:
Created by artists Jordan Elise Perme and Christopher Lees, Horrible Adorables are mounted animal sculptures. Hybrids of selected real-life animals, the sculptures are both described as being sinister and sweet.
As artists, they explore the relationships between animals and how they interact with their environments. They're known for carving foam forms and adding texture and finishing the piece with realistic glass eyes.
Eric Althin created sad little cartoon salesmen, describing them as a reflection of humans and how every one of us has a sad little salesman inside. After being an avid collector of toys from StarWars to designer toys, he started sculpting his own designs.
The Baby Mansnail is an original character created by Eric back in 2017. Each character he makes has its own unique backstory.
Don “Datadub” Kratzer (Fig-lab) created the character Lil’ D’Dub based on himself! The name stems from his nickname “Datadub.” Starting off as a 6-figure finger puppet series commemorating a booth he shared with other toy creators at San Diego Comic Con several years ago, he created a collection with Lil’ D’Dub as a bonus toy when you bought the set.
A self-proclaimed “toy whisperer” and long-time resident of Japan, Don is dedicated to promoting global designer toy culture, introducing international artists to Japan as well as Japanese artists to the rest of the world through his brand.
Now that you’ve got a better understanding of how to become an NFT creator, it’s time to get started! Being an NFT creator can be an incredibly rewarding, lucrative, and unique experience. Take the time to do your research to ensure you’re minting NFTs with the most potential, collaborate with other artists, and find ways to connect with the community as a whole to find immense success and fulfillment.
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